ST1 Sports Content

A Warrior youth team polo shirt, shown flat against a plain background

How to Choose the Best Custom Team Store for Schools (Compared)

ST1 Sports.Jul 06, 2026
Most schools shop team stores on looks. Here is a four-point framework that matters more, applied to BSN Sports, SquadLocker and ST1 Sports, with a decision matrix at the end.
An organized flat lay of fall sports equipment including a football helmet, soccer cleats, running shoes, and a volleyball arranged alongside a clipboard on a dark athletic surface.

Athletic Director's Fall Sport Outfitting Checklist

ST1 Sports.Jun 30, 2026
A sport-by-sport equipment checklist for athletic directors preparing for fall, covering NFHS compliance updates, tiered budgeting, custom team store strategies, and ordering timelines to get every athlete ready before Day 1.
A stack of custom team athletic apparel and gear arranged neatly on a wooden surface in warm natural light.

How to Set Up a Custom Team Store That Raises Money for Your Program

ST1 Sports.Jun 23, 2026
Families already spend nearly $1,500 a year on youth sports gear. Learn how to set up a custom team store with ST1 Sports that turns those everyday purchases into passive, year-round fundraising for your program.
A custom sublimated team hoodie from Cliff Keen, photographed flat against a plain background

Why Settling for On-Demand Only is Costing Your Athletic Program: The ST1 Sports Bulk vs. Retail Breakdown

ST1 Sports.Jun 18, 2026
On-demand ordering is the right tool for spirit wear and late roster adds, and the wrong one for the gear you already know you need in quantity. Here is where the per-unit premium adds up.
A flat lay of folded team apparel in blue, red, gray, and white including polos, jerseys, a hoodie, and a quarter-zip jacket

7 Mistakes You’re Making with Custom Team Apparel (and How to Fix Them)

ST1 Sports.Jun 18, 2026
Seven mistakes that turn a team apparel order into a late-night spreadsheet session, from low-res logos and unstandardized Pantone colors to ordering exactly enough jerseys and nothing more.
A black and orange ST1 Sports baseball jersey numbered 27, matching pullover hoodie, and mesh-back cap on white

How to Set Up Custom Team Stores for Schools: The Stress-Free Guide to Team Ordering

ST1 Sports.Jun 18, 2026
Six steps from paper order forms to a branded online store, plus a task-by-task look at where the 20-plus hours a season actually go and which of them the portal absorbs.
A black and orange ST1 Sports bat, brown leather fielding glove, and three logo-stamped baseballs on a white background

Looking For New Baseball Gear? Here Are 10 Things You Should Know Before Buying Bulk

ST1 Sports.Jun 18, 2026
From bat certifications and NOCSAE helmet standards to the sizing buffer that saves you mid-season, here are the ten things worth settling before your bulk baseball order goes out.
ST1 Sports branded basketball, football, and baseball tucked in a glove beside a tablet showing a school team store homepage

ST1 Sports vs. SquadLocker: Which Is Better for Your Athletic Program?

ST1 Sports.Jun 18, 2026
SquadLocker decorates apparel. An athletic program also needs balls, nets and hardware. We compare catalog depth, bulk pricing against print-on-demand markups, team store control and the kind of support you get when an order goes sideways.