Privacy policy

Last updated: July 6, 2026

ST1 Sports ("ST1 Sports," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use and share it, and the choices and rights you have. It applies to st1sports.com (the "Site") and to our sales, quoting, and customer-service activities.

This Privacy Policy should be read together with our Terms of Service. By using the Site, you agree to the practices described here.

1. Information We Collect

Information you provide to us

  • Contact and account details: name, email address, phone number, billing and shipping addresses;
  • Order and transaction information, including items purchased and order history;
  • Payment information (processed by our payment providers — see "How We Share Information");
  • Institutional purchasing information, such as organization name, purchase orders, and tax-exemption documentation;
  • Custom-order materials you submit, such as logos, artwork, names, and numbers;
  • Communications you send us, including emails, quote requests, and support messages.

Information collected automatically

  • Device and connection data, such as IP address, browser type, and operating system;
  • Usage data, such as pages viewed, links clicked, and the dates and times of visits;
  • Cookies and similar technologies (see "Cookies & Tracking Technologies").

Information from third parties

We may receive information from service providers that help us operate the Site and our business, such as our e-commerce platform, payment processors, shipping carriers, and analytics and advertising partners.

2. How We Use Your Information

We use personal information to:

  • Process, fulfill, and deliver your orders and quotes;
  • Manage accounts and institutional/tax-exempt purchasing;
  • Provide customer support and respond to your requests;
  • Send order updates, and — where permitted — marketing and promotional communications;
  • Operate, maintain, personalize, and improve the Site and our services;
  • Detect, prevent, and address fraud, security issues, and misuse;
  • Comply with legal obligations and enforce our Terms of Service.

3. Cookies & Tracking Technologies

We use cookies and similar technologies to keep the Site working, remember your preferences, analyze traffic, and support marketing and advertising. You can manage cookies through your browser settings, though disabling some cookies may affect Site functionality. Depending on where you live, you can also manage advertising-related choices through our Your Privacy Choices page. We honor Global Privacy Control (GPC) browser signals where required by law.

4. How We Share Information

We do not sell your personal information for money. We share information only as described below:

  • Service providers who perform services on our behalf, such as payment processing, order fulfillment and shipping, website hosting, email delivery, and analytics;
  • Advertising and analytics partners, which may involve "sharing" of certain identifiers for targeted advertising as defined under some U.S. state laws (see "Your Privacy Rights" and Your Privacy Choices);
  • Legal and safety purposes, such as to comply with law, respond to legal requests, or protect the rights, property, or safety of ST1 Sports, our customers, or others;
  • Business transfers, such as in connection with a merger, acquisition, or sale of assets.

We require service providers to protect your information and to use it only for the services they provide to us.

5. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information:

  • Access or obtain a copy of the personal information we hold about you;
  • Correct inaccurate information;
  • Request deletion of your information;
  • Opt out of the "sale" or "sharing" of personal information and of targeted advertising;
  • Opt out of marketing communications at any time.

To exercise these rights, contact us at info@st1sports.com or use our Your Privacy Choices page. We will verify your request and respond as required by applicable law. You will not be discriminated against for exercising your privacy rights. If we deny a request, you may appeal by replying to our response.

6. Marketing Communications

You can opt out of promotional emails at any time by clicking the "unsubscribe" link in any marketing email or by contacting us. Even if you opt out of marketing, we may still send you non-promotional messages about your orders or account.

7. Data Retention

We keep personal information for as long as needed to provide our services, fulfill the purposes described in this Policy, comply with our legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or de-identify it.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Children's Privacy

The Site is intended for adults and for authorized institutional buyers such as schools, districts, and clubs. It is not directed to children, and we do not knowingly collect personal information directly from children under 13. If you believe a child has provided us personal information, please contact us and we will take appropriate steps to delete it.

10. Third-Party Links

The Site may link to third-party websites and services that we do not control. This Privacy Policy does not apply to those sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

11. Where We Operate

ST1 Sports is based in the United States and primarily serves customers in the United States. If you access the Site from outside the U.S., you understand that your information will be processed in the United States, where privacy laws may differ from those in your location.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date above shows when the latest changes took effect. Material changes will be posted on this page, and your continued use of the Site after changes are posted constitutes acceptance of the updated Policy.

13. Contact Us

If you have questions or requests regarding this Privacy Policy or your personal information, please contact us:

ST1 Sports
1753 S 8th Street C4
Colorado Springs, CO 80905
Email: info@st1sports.com
Phone: (719) 256-0275