Team stores have become one of the easiest ways for schools and clubs to sell gear, uniforms, and spirit wear without collecting cash, chasing down sizes, or managing spreadsheets. If you’ve ever tried to run a team order through a group text, a Google Sheet, and a pile of checks—this is the modern solution. At ST1 Sports, we help programs launch online team stores that make ordering easy for families and simple for coaches. Learn more here: Team Stores.

What Is a Team Store?

A team store is an online shop where athletes, parents, and supporters can purchase team-approved gear. Instead of one person collecting money and tracking orders, families order directly through the store.

Team stores typically include:

  • Practice apparel
  • Spirit wear
  • Warmups
  • Fan gear
  • Optional uniform packages

Why Team Stores Work So Well for Schools and Clubs

Team stores solve the biggest problems coaches face:
  • No more collecting money
  • No more tracking sizes manually
  • Fewer ordering mistakes
  • More consistent team branding
  • Less admin work for coaches
They also help programs look more professional—especially when multiple teams share a consistent gear system.

What Can You Sell in a Team Store?

The best team stores keep the product lineup focused. Most programs sell:
  • Team t-shirts
  • Hoodies and sweatshirts
  • Warmups
  • Hats and beanies
  • Socks and accessories
  • Coach apparel
  • Fan gear for parents
Some programs also sell sport-specific items like:
  • Basketballs
  • Batting gloves
  • Training gear
  • Track accessories
Browse training gear here: Shop Training Supplies.

Team Stores for Athletic Departments (Multiple Sports)

If you manage an athletic department, team stores can simplify ordering across multiple sports. Instead of every team doing its own apparel order, you can standardize:
  • Brand and fit
  • Logo usage
  • Color standards
  • Ordering timelines
This is especially helpful for programs that want consistency across football, basketball, baseball, soccer, volleyball, track & field, and more. Want to browse by sport? Shop by Sport.

How Team Stores Support Fundraising

Team stores also create simple fundraising opportunities. Programs often:
  • Add sponsor logos to apparel
  • Sell spirit wear to families
  • Offer seasonal store windows (fall, winter, spring)
This creates a consistent system for raising money without running separate fundraising campaigns.

Brands We Carry for Team Stores and Apparel

Team stores work best when the apparel is consistent and reliable. Brands we carry may include:
  • Champro
  • Other trusted athletic apparel brands depending on availability

Why Build Your Team Store with ST1 Sports?

ST1 Sports is built to support athletes and programs at every level. When you set up a team store with us, you get:
  • A simple, organized online ordering experience
  • Team-approved gear in one place
  • Support for coaches, directors, and organizations
  • Streamlined fulfillment and dependable delivery

Start a Team Store

If you’re ready to launch a team store for your school, club, or organization: Start a Team Store or contact ST1 Sports for setup support. Need uniforms too? Explore Custom Uniforms.